UP-CYCLING + REPAIR
ZERO WASTE PRODUCTION
MADE IN MALMÖ SWEDEN
WE ARE A UNISEX WORKWEAR AND CLOTHING LABEL BASED IN MALMÖ SWEDEN. OUR STUDIO/STORE IS AN OPEN AREA INCORPORATING BOTH RETAIL AND WORKSHOP IN THE ONE SPACE. WE DESIGN AND DEVELOP ALL GARMENTS IN-HOUSE FROM INITIAL CONCEPT, TO PATTERN MAKING, GRADING AND MANUFACTURING. WE WORK WITH ORGANIC COTTONS, EUROPEAN LINENS AND UP-CYCLED VINTAGE AND SECONDHAND MATERIALS. ALL PIECES ARE MADE USING A ZERO WASTE PRODUCTION MODEL UTILISING REMNANTS AND OFFCUTS FOR SOFT FURNISHINGS, CUSTOM PROJECTS AND RECYCLING INTO NEW TEXTILES.
PREVIOUSLY BASED IN MELBOURNE AUSTRALIA, HELGROSE WAS FOUNDED BY BIRGITTA HELMERSSON AND SAM GROSE AT THE BEGINNING OF 2018. COMBINED THEY HAVE OVER 30YRS EXPERIENCE WORKING IN THE FASHION AND HOSPITALITY INDUSTRY, RESPECTIVELY. THE LABEL IS A CHARISMATIC FUSION BETWEEN THEIR TWO SURNAMES AND PERSONALITIES, BUT MOREOVER THEIR VISION FOR DISTILLING LONG-TERM SOLUTIONS IN GARMENT PRODUCTION AND CONSUMPTION.
At the HELGROSE studio we work with a zero waste production model, using all of our post production textile off-cuts to make new pieces.
The ways in which we utilise our textile remnants at HELGROSE includes:
Garments made using zero-waste patter-making, eliminating waste right from the start; products using this method will be specified in all product descriptions in our online shop.
Patch-worked garments. One of a kind pieces made using textile remnants big enough to be sewn together and made into new garments.
Rag rugs woven from remnants. Small pieces of fabric scraps are cut into strips, sewn together and used as yarn and woven into rugs using our vintage Swedish loom.
Soft furnishings. This currently includes textural floor cushions and unique textiles for upholstery applications.